MY KNOWLEDGE LEVEL IN SOFTWARE
BRANDING • DESIGN • DIGITAL MARKETING
TECH • LIVE EVENTS • MUSIC INDUSTRY • CORPORATE
Every brand is equal parts who you are and what you do. Achieving that balance is what makes a strong product.
With comprehensive experience in the tech/IT, events, music, and corporate branding spaces, I'm here to help create an experience for your customers that builds value.
With subject matter expertise, clean and professional design, and consistency across all channels, we can build trust. Customer loyalty is an investment in your identity - let's build it to last.
MY LATEST WORK. SEE MORE >
Conceived and implemented visual marketing programs that ranged from print media to digital presentations.
I originated the company’s own brand and image, as well as served clients in the same capacity. All designs on storifystudio.com are by me.
While meeting fast-paced ‘startup’ deadlines, I was responsible for developing engaging collateral for our clients that tells a story and elicits an emotional response from viewers. Also responsible for working closely with the design, graphic arts, and marketing personnel to deliver content that exceeds the expectations of our clients.
Initiated and designed complex and simple marketing plans based on client specifications
Ensured that each project has the specific financial and personnel resources it required to be successful
Attended sales presentations to help clients understand the creative angle of each marketing program
Worked with the executive team to implement marketing materials for the firm to help increase the firm's exposure
Collaborated with design personnel to ensure that all creative ideas are presented properly
2006 - forever
Manage creation of brand identity images and coordinate design production from concept through completion. Develop creative solutions for interface and display for web and multimedia projects. Direct efforts of designers, consultants, and vendors. Supervise operational, strategic, financial, and staffing functions related to business objectives. Generate client list through delivery of persuasive in-person sales and marketing presentations.
Developed brand guide, identity, logo, letterhead, approved copy, prospectus, and other branded collateral for multiple verticals under an umbrella brand.
Illustration, digital and print layouts, ad material, and internal training documents.
All day-to-day production of artworks.
HTML email templates, banners, blog posts, and shareable social posts. Development of pitch decks, buyer personas, and automated email campaigns.
PPC & Impression campaigns with AdWords, LinkedIn Advertising, Facebook advertising, and Instagram advertising. Programmatic ad buying and retargeting strategy.
Event guides, on-site signage, large format, prospectus design, proposal design, and business case booklets/trifolds.
In-house Graphic Designer
Designed and managed visual content for social media advertising campaigns, as well as provided one-on-one consultation with each client.
At time of writing, client list included over 600+ small businesses nationwide.